Top 5 Social Apps Performance in Panama Q4 2023

During Q4 2023, the top five social apps in Panama demonstrated diverse trends in weekly downloads, revenue, and active users. Below is a detailed performance analysis of each app based on data from Sensor Tower.

TikTok from TikTok Pte. Ltd. experienced fluctuations in its weekly revenue, starting at around $26.9K in late September and ending the quarter at approximately $20K. Weekly downloads saw a dip mid-quarter, reaching a low of 15.0K in mid-November, but rebounded to about 22.2K by the end of December. The app maintained a steady number of weekly active users, hovering around 900K throughout the quarter.

Instagram from Instagram showed a mixed performance. Weekly revenue peaked at about $3.4K in early October and early December, while downloads fluctuated, ending the quarter with approximately 18.8K. Active users saw a rise to about 2.3M in late October but dipped to around 2.2M by the end of December.

Facebook from Meta Platforms, Inc. had relatively stable weekly revenue, staying around $300. Weekly downloads varied, peaking at 14.6K in the last week of December. The number of active users remained consistent, averaging around 700K throughout the quarter.

Threads, also from Instagram, showed significant growth in weekly downloads, with a notable increase to approximately 11.4K in mid-December. Active users followed a similar upward trend, reaching around 103K by the end of the quarter.

Likee - Short Video Community from Likeme Pte. Ltd. saw stable weekly revenue, with a slight peak at about $94 in mid-October and mid-December. Downloads varied, reaching around 4.1K in late October and ending the quarter at approximately 3.9K. Active users showed a slight increase, peaking at around 65K in late October.

For more in-depth insights and data, visit Sensor Tower.